Our Brand Story
At FRAD COFFEE, we believe every cup should be a perfect balance of science and soul. Since 2015, we have been proudly supplying freshly roasted coffee to customers across Malaysia.
The Genesis of FRAD
Incorporated in 2013, FRAD COFFEE SDN BHD (originally established as S & Y Food Marketing) was set up by a passionate team of people from Penang to serve the rapidly expanding market in the northern region of Malaysia.
With a humble beginning, we started with a retail operation selling coffee, tea, and afternoon snacks inside Megamall Penang and AEON Mall. This foundational phase gave our team vital, first-hand experience of what is genuinely required on the front lines of the food and beverage industry.
In 2015, capitalizing on our operational insights, the company transformed into a commercial café supplies specialist under our signature trademark: FRAD COFFEE.
What Does FRAD Stand For?
The name FRAD is an acronym for Freshly Roasted And Delivered. We emphasize the peak freshness of our coffee beans as the ultimate criteria to enjoy a premium cup of coffee.
Fulfilling this promise takes immense structural commitment regarding our strict inventory management, controlled stock levels, and hyper-efficient delivery lead times to properly meet growing client demands.
The Trifecta of Scientific Expertise
Engineering & Technical Mastery
With a formal engineering background, company founder T C Sim an ASEAN Scholar and Electrical & Electronic Engineering graduate from Nanyang Technological University (NTU), Singapore accentuates the critical importance of maintaining machinery under absolute peak parameters.
Equipped with specialized Specialty Coffee Association (SCA) certifications across roasting, brewing, sensory skills, and technical engineering protocols, he brings unparalleled data-driven diagnosis to the industry.
Scientific Near-Infrared Roasting
We leverage advanced Near-Infrared (NIR) Roasting Technology via automated digital Rubasse roasting machines. Unlike traditional conductive or convective setups, our scientific approach yields concrete consumer benefits: unlocking a 25% higher content of natural aroma compounds, lowering sour acidity levels to prevent stomach upset, and ensuring perfect batch-to-batch structural consistency.
Uncompromising Compliance
Trust is an absolute pillar of our commercial ecosystem. Every single proprietary coffee blend and trained operation under our banner strictly conforms to national standards, proudly carrying formal JAKIM Halal and MeSTI certifications.
This allows us to seamlessly provide uncompromising corporate safety guarantees to major hospitality networks, hotels, and restaurant groups nationwide.
Your Complete Coffee Business Partner
An espresso machine is considered the beating heart of the bar counter in any café environment. Because a well-maintained machine goes a long way, we provide end-to-end preventative care contracts and emergency restoration services handled directly by our qualified, in-house technical team. In fact, FRAD COFFEE serves as the authorized sub-contractor in Penang for top industry giants including Dankoff Sdn Bhd and Global Coffee Resource.
Exclusive Distributorships & Supply
Apart from sourcing and roasting green beans, we are the exclusive Malaysian distributor for world-class, premium technological solutions:
-
- La Nuova Era Coffee Machines: 100% professional engineering, made in Italy.
- Cinoart Tampers: Fully automatic precision tamping system with Guide Leveling technology.
- F&B Products: Shott Syrups (Crafted in New Zealand), Hotaru Japanese Craft Matcha, premium cocoa powder, SodaXpress, and pro barista tools.
- Panaxy Filtration System: Halal certified high-capacity sub-micron commercial water filters.
Environmental, Social & Governance (ESG)
True coffee craftsmanship extends beyond flavor to social stewardship. Through our innovative REKAFFEE environmental program, we upcycle coffee organic trash to build a true circular economy.
We safely collect 1 tonne of spent coffee waste per month from local cafes, effectively ensuring it stays out of landfills. This raw biomass is dried, sterilized, and compounded with biopolymers to construct functional, zero-plastic, 100% compostable products like eco-friendly coffee straws and bio-bags certified by SIRIM ECO standards.
